Modern families rely on a digital village.

When readers worry about college funds, home finance, or their toddler’s favorite new four-letter word, they look online for answers. Your brand is there with everything they’re looking for — expert-backed information, actionable steps, and a warm, relatable voice. Where does this great content come from? Working with an experienced freelance writer.

I’m a content marketing writer with 10 years of experience writing for finance, parenting, and business brands. Why multiple niches? Because my goal is to leave readers more informed and confident to handle the overlapping spheres of their life.

As a B2B and B2C writer, I meet readers where they are: At work, prioritizing company ROI, or at home, building a happy and successful family life.

My Writing Principles

• Respect the reader: Their lived experience. Their intelligence. Rather than insisting on one “correct” way, my writing weighs the options so readers can choose the right course for them.
• Keep learning: Your readers want up-to-date numbers and expert insights. So do I. Primary sources and expert interviews ensure I’m delivering fresh content based on the latest information.
• Laugh with people, never at them: Do I see the lighthearted side in life insurance underwriting? Yes. Will I snark at new parents for being too sleep-deprived to open a college savings account? Absolutely not. My humor invites readers into the joke instead of making them the punchline.
• Come ready to E-E-A-T: My words are for people first, but SEO best practices keep your friendly neighborhood search bots coming back for more — and helping you reach readers you care about.

What I Want to Write for You

• Blog posts: Engaging articles to answer questions your readers search at 3 a.m.
• White papers: A deep dive down Google Scholar is my idea of a fun afternoon. 
• Conference papers: Polished, engaging writing so you give your presentation jitter-free.
• Ebooks: Offer readers a page-turning, inspiring read they’ll return to again and again.